TikTok Events API - Server-Side Conversions

Pricing

from $0.01 / 1,000 results

TikTok Events API - Server-Side Conversions

Send offline events and server-side conversions to TikTok Events API. Track purchases, signups, and custom events with automatic PII hashing for campaign attribution.

Pricing

from $0.01 / 1,000 results

Rating

0.0

(0)

Developer

John Rippy

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TikTok Events API

Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Server-Side Conversions - Track Purchases & Events on TikTok

Send offline events and server-side conversions to TikTok Events API. Track purchases, signups, and custom events with automatic PII hashing for campaign attribution.

Features

Event Sending

send_event - Send a single event
send_batch_events - Send multiple events
test_event - Send test event for validation

Pixel Management

list_pixels - List all pixels in account
get_pixel_info - Get pixel details

Standard Events

Event Name	Description
CompletePayment	Purchase completed
PlaceAnOrder	Order placed
InitiateCheckout	Checkout started
AddToCart	Item added to cart
ViewContent	Page/product viewed
AddToWishlist	Item saved
Search	Site search
Contact	Contact form
Subscribe	Subscription signup
SubmitForm	Form submission
CompleteRegistration	Account signup
Download	App/content download

Event Data

User Identification

All PII is automatically SHA256 hashed:

email - Customer email
phone - Customer phone
externalId - Your customer ID

Click Tracking

ttclid - TikTok click ID from URL
ttp - TikTok cookie (_ttp)

Device Info

ipAddress - Customer IP
userAgent - Browser user agent

Event Properties

value - Conversion value
currency - ISO 4217 code
orderId - Transaction ID
contentId - Product ID
quantity - Number of items

Example Usage

Single Purchase Event

{
  "task": "send_event",
  "pixelCode": "CP1234567890",
  "eventName": "CompletePayment",
  "email": "john@example.com",
  "phone": "+15551234567",
  "value": 99.99,
  "currency": "USD",
  "orderId": "ORD-12345"
}

Batch Events

{
  "task": "send_batch_events",
  "pixelCode": "CP1234567890",
  "events": [
    {
      "eventName": "CompletePayment",
      "email": "john@example.com",
      "value": 99.99,
      "orderId": "ORD-001"
    },
    {
      "eventName": "Subscribe",
      "email": "jane@example.com"
    }
  ]
}

Match Quality

For best match rates, include:

ttclid - Click-based (best)
email + phone - Strong match
email + IP + user agent - Good match

Event Deduplication

TikTok deduplicates by:

event_id - Your unique event ID
orderId - Transaction ID

Include orderId for purchase events.

Testing

Use Events Manager to:

Get test event code
Verify events received
Check match quality
Debug issues

Pricing

$0.01 per query (all tasks)

Rate Limits

1,000 events per batch
50 requests per second
Events within 7 days of click

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