Google Ads Offline Conversions

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GCLID & Enhanced Conversions - Upload Offline Sales to Google Ads

Upload offline conversions to Google Ads using GCLID click tracking, enhanced conversions with hashed PII, and store sales data for campaign attribution.

Features

Conversion Upload

• upload_click_conversions - Upload conversions with GCLID
• upload_call_conversions - Upload phone call conversions
• upload_enhanced_conversions - Upload with hashed PII (no GCLID needed)
• upload_store_sales - Upload in-store transaction data

Conversion Actions

• list_conversion_actions - List all conversion actions
• get_conversion_action - Get conversion action details
• create_conversion_action - Create new conversion action
• get_upload_status - Check upload job status

Conversion Types

Click Conversions (GCLID)

Best match rate - requires capturing GCLID from ad clicks:

{
  "gclid": "EAIaIQobChMI...",
  "conversionDateTime": "2024-01-20 14:30:00-05:00",
  "conversionValue": 99.99,
  "currencyCode": "USD",
  "orderId": "ORD-12345"
}

Enhanced Conversions (PII)

Match without GCLID using hashed customer data:

{
  "email": "john@example.com",
  "phone": "+15551234567",
  "firstName": "John",
  "lastName": "Doe",
  "conversionDateTime": "2024-01-20 14:30:00-05:00",
  "conversionValue": 99.99
}

Call Conversions

Track phone calls from ads:

{
  "callerId": "+15551234567",
  "callStartDateTime": "2024-01-20 14:30:00-05:00",
  "conversionDateTime": "2024-01-20 15:00:00-05:00",
  "conversionValue": 500.00
}

Click IDs

ID Type	Source	Use Case
gclid	URL parameter	Web clicks
gbraid	App URL	iOS app installs
wbraid	Web URL	Web-to-app

Enhanced Conversion Fields

All PII is automatically SHA256 hashed:

• email - Customer email (most important)
• phone - Phone in E.164 format
• firstName, lastName - Customer name
• streetAddress - Street address
• city, state, postalCode - Location
• countryCode - ISO country code

Consent (GDPR/EEA)

For EU users, include consent signals:

{
  "consent": {
    "ad_user_data": "GRANTED",
    "ad_personalization": "GRANTED"
  }
}

Values: GRANTED, DENIED, or UNSPECIFIED

Conversion Actions

Before uploading, you need a conversion action:

1. Use list_conversion_actions to find existing
2. Or create_conversion_action to create new

Conversion action defines:

• Name and category
• Value settings
• Attribution window
• Counting method

Upload Timing

• Conversions must be within 90 days of click
• Recommended: Upload within 24 hours
• Allow 3 hours for processing
• Check status with get_upload_status

Batch Upload

{
  "task": "upload_click_conversions",
  "conversions": [
    {
      "gclid": "EAIaIQobChMI_1",
      "conversionDateTime": "2024-01-20 14:30:00-05:00",
      "conversionValue": 99.99,
      "orderId": "ORD-001"
    },
    {
      "gclid": "EAIaIQobChMI_2",
      "conversionDateTime": "2024-01-20 15:00:00-05:00",
      "conversionValue": 149.99,
      "orderId": "ORD-002"
    }
  ]
}

Pricing

$0.01 per query (all tasks)

Rate Limits

• 10,000 operations per day
• 10MB per upload request
• Batch up to 2,000 conversions per request