Pinterest Conversions API - Server-Side Events

Pricing

from $0.01 / 1,000 results

Pinterest Conversions API - Server-Side Events

Send offline conversions to Pinterest Conversions API. Track purchases, checkouts & signups w/automatic PII hashing for shopping optimization. send_event - Send a single event send_batch_events - Send multiple events list_conversion_tags - List conversion tags get_conversion_tag - Get tag details

Pricing

from $0.01 / 1,000 results

Rating

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(0)

Developer

John Rippy

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Pinterest Conversions API

Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Server-Side Events - Track Purchases & Checkouts on Pinterest

Send offline conversions to Pinterest Conversions API. Track purchases, checkouts, and signups with automatic PII hashing for shopping optimization.

Features

Event Sending

send_event - Send a single event
send_batch_events - Send multiple events

Tag Management

list_conversion_tags - List conversion tags
get_conversion_tag - Get tag details

Standard Events

Event Name	Description
checkout	Purchase completed
add_to_cart	Item added to cart
page_visit	Page view
signup	Account registration
watch_video	Video view
lead	Lead submission
search	Site search
view_category	Category page view
custom	Custom event

Event Data

User Identification

All PII is automatically SHA256 hashed:

email - Customer email
phone - Customer phone
externalId - Your customer ID

Click Tracking

clickId - Pinterest click ID (_epik cookie)

Event Properties

value - Conversion value
currency - ISO 4217 code
orderId - Transaction ID
orderQuantity - Number of items
productId - Product ID

Action Source

web - Website conversion
app_ios - iOS app
app_android - Android app
offline - In-store/offline

Example Usage

Checkout Event

{
  "task": "send_event",
  "adAccountId": "123456789",
  "eventName": "checkout",
  "email": "john@example.com",
  "value": 99.99,
  "currency": "USD",
  "orderId": "ORD-12345",
  "actionSource": "offline"
}

Batch Events

{
  "task": "send_batch_events",
  "adAccountId": "123456789",
  "events": [
    {
      "eventName": "checkout",
      "email": "john@example.com",
      "value": 99.99,
      "orderId": "ORD-001"
    },
    {
      "eventName": "lead",
      "email": "jane@example.com"
    }
  ]
}

Pinterest Click ID

Capture _epik cookie after Pinterest ad click:

First-party cookie set by Pinterest tag
Pass as clickId for best matching

Shopping Optimization

Pinterest uses conversions for:

Catalog shopping ads optimization
Conversion value bidding
ROAS optimization

Include product IDs for shopping campaigns.

Pricing

$0.01 per query (all tasks)

Rate Limits

1,000 events per batch
Events within 7 days
100 requests per second

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