Pricing

from $0.01 / 1,000 results

Facebook Conversions API (CAPI) - Server-Side Events

Send offline conversions & server-side events to Meta Conversions API. Track purchases, leads & custom events for Facebook and Instagram ads attribution. Send a single conversion event Send multiple events List all pixels in ad account Get pixel details and stats Validate before sending

Pricing

from $0.01 / 1,000 results

Rating

0.0

(0)

Developer

The Howlers

Actor stats

Bookmarked

Total users

Monthly active users

18 days ago

Last modified

Before You Start

This actor requires your own API credentials to fetch real data.

Where to get your key: Facebook Marketing API access token

Quick Start

Run with real data

{
  "task": "send_event",
  "accessToken": "YOUR_API_KEY_HERE",
  "eventName": "Purchase",
  "country": "US",
  "eventSourceUrl": "https://example.com",
  "currency": "USD",
  "contentType": "product",
  "actionSource": "website",
  "isAlreadyHashed": false
}

Input Parameters

Parameter	Type	Default	Required	Description
`task`	string	`"send_event"`	Yes*	The operation to perform
`accessToken`	string	-	Yes*	Facebook Marketing API access token
`pixelId`	string	-	No	Facebook Pixel ID to send events to
`testEventCode`	string	-	No	Test event code from Events Manager (for testing only)
`eventName`	string	`"Purchase"`	No	Standard or custom event name
`customEventName`	string	-	No	Name for custom event (if eventName is CustomEvent)
`events`	string	-	No	JSON array of event objects for batch sending
`email`	string	-	No	Customer email (will be hashed)
`phone`	string	-	No	Customer phone (will be hashed)
`firstName`	string	-	No	Customer first name (will be hashed)
`lastName`	string	-	No	Customer last name (will be hashed)
`city`	string	-	No	Customer city (will be hashed)
`state`	string	-	No	Customer state (will be hashed)
`country`	string	`"US"`	No	Customer country code
`zipCode`	string	-	No	Customer zip/postal code (will be hashed)
`externalId`	string	-	No	Your unique customer identifier
`fbclid`	string	-	No	Facebook click ID from URL parameter
`fbp`	string	-	No	Facebook browser ID cookie value
`fbc`	string	-	No	Facebook click ID cookie value
`eventTime`	string	-	No	Event timestamp (ISO 8601 or Unix timestamp)
`eventSourceUrl`	string	-	No	URL where the conversion occurred
`value`	number	-	No	Monetary value of the conversion
`currency`	string	`"USD"`	No	ISO 4217 currency code
`orderId`	string	-	No	Unique order/transaction identifier
`contentIds`	string	-	No	Comma-separated product/content IDs
`contentType`	string	`"product"`	No	Type of content
`actionSource`	string	`"website"`	No	Where the conversion originated
`isAlreadyHashed`	boolean	`false`	No	Set to true if PII data is already SHA256 hashed
`webhookUrl`	string	-	No	URL to receive results via webhook

Pricing

This actor uses pay-per-event billing:

Event	Description	Price
Conversion Sent	Each conversion event sent to Meta CAPI	$0.01

Troubleshooting

"API key is required"

Add your API key in the input

"API error 403" or "Unauthorized"

Your API key is invalid, expired, or doesn't have access to this specific API endpoint. Double-check your key and account permissions.

"API error 429" or "Rate limit"

Too many requests. Wait a minute and try again, or reduce the number of items per run.

No results or empty dataset

Check the run log for error messages. Common causes:

Invalid input format (check the examples above)
API key without proper permissions
The target data doesn't exist or is too small to track

How do I test without an API key?

Just run the actor with no credentials. It switches to demo mode automatically and returns labeled sample data so you can inspect the exact output format. Each sample item includes demo: true and a _notice field marking it as sample output. Demo runs send nothing to any ad platform and charge zero task events. Add your own API credentials in the input to send live data.

Built by John Rippy | Actor Arsenal

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