Facebook Conversions API (CAPI) - Server-Side Events avatar

Facebook Conversions API (CAPI) - Server-Side Events

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from $0.01 / 1,000 results

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Facebook Conversions API (CAPI) - Server-Side Events

Facebook Conversions API (CAPI) - Server-Side Events

Send offline conversions & server-side events to Meta Conversions API. Track purchases, leads & custom events for Facebook and Instagram ads attribution. Send a single conversion event Send multiple events List all pixels in ad account Get pixel details and stats Validate before sending

Pricing

from $0.01 / 1,000 results

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The Howlers

The Howlers

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7 days ago

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Send offline conversions and server-side events to Meta Conversions API. Track purchases, leads, and custom events with automatic PII hashing for Facebook and Instagram ads.

BYOK (Bring Your Own Key) -- you provide your own API credentials.


Before You Start

This actor requires your own API credentials to fetch real data.

Where to get your key: Facebook Marketing API access token

You can test with Demo Mode first (free, no key needed) to see the output format before committing.


Quick Start

Test with Demo Mode (free, no API key needed)

{
"demoMode": true,
"eventSourceUrl": "https://example.com"
}

Run with real data

{
"demoMode": false,
"task": "send_event",
"accessToken": "YOUR_API_KEY_HERE",
"eventName": "Purchase",
"country": "US",
"eventSourceUrl": "https://example.com",
"currency": "USD",
"contentType": "product",
"actionSource": "website",
"isAlreadyHashed": false
}

Input Parameters

ParameterTypeDefaultRequiredDescription
taskstring"send_event"Yes*The operation to perform
accessTokenstring-Yes*Facebook Marketing API access token
pixelIdstring-NoFacebook Pixel ID to send events to
testEventCodestring-NoTest event code from Events Manager (for testing only)
eventNamestring"Purchase"NoStandard or custom event name
customEventNamestring-NoName for custom event (if eventName is CustomEvent)
eventsstring-NoJSON array of event objects for batch sending
emailstring-NoCustomer email (will be hashed)
phonestring-NoCustomer phone (will be hashed)
firstNamestring-NoCustomer first name (will be hashed)
lastNamestring-NoCustomer last name (will be hashed)
citystring-NoCustomer city (will be hashed)
statestring-NoCustomer state (will be hashed)
countrystring"US"NoCustomer country code
zipCodestring-NoCustomer zip/postal code (will be hashed)
externalIdstring-NoYour unique customer identifier
fbclidstring-NoFacebook click ID from URL parameter
fbpstring-NoFacebook browser ID cookie value
fbcstring-NoFacebook click ID cookie value
eventTimestring-NoEvent timestamp (ISO 8601 or Unix timestamp)
eventSourceUrlstring-NoURL where the conversion occurred
valuenumber-NoMonetary value of the conversion
currencystring"USD"NoISO 4217 currency code
orderIdstring-NoUnique order/transaction identifier
contentIdsstring-NoComma-separated product/content IDs
contentTypestring"product"NoType of content
actionSourcestring"website"NoWhere the conversion originated
isAlreadyHashedbooleanfalseNoSet to true if PII data is already SHA256 hashed
webhookUrlstring-NoURL to receive results via webhook
demoModebooleantrueNoRun with sample data for testing (no external API calls)

*Required when Demo Mode is off.


Pricing

This actor uses pay-per-event billing:

EventDescriptionPrice
Conversion SentEach conversion event sent to Meta CAPI$0.01

Demo mode is free -- no charges for sample data.


Troubleshooting

"API key is required"

You have Demo Mode turned off but didn't provide an API key. Either:

  • Turn Demo Mode on to test with sample data
  • Add your API key in the input

"API error 403" or "Unauthorized"

Your API key is invalid, expired, or doesn't have access to this specific API endpoint. Double-check your key and account permissions.

"API error 429" or "Rate limit"

Too many requests. Wait a minute and try again, or reduce the number of items per run.

No results or empty dataset

Check the run log for error messages. Common causes:

  • Invalid input format (check the examples above)
  • API key without proper permissions
  • The target data doesn't exist or is too small to track

How do I test without an API key?

Enable Demo Mode in the input. This returns realistic sample data so you can verify the output format works for your workflow.


Built by John Rippy | Actor Arsenal