💎 Similarweb SEO Scraper

Discover more ➤	MOZ Scraper 🆕	Ahrefs Scraper	Semrush Scraper	Ubersuggest Scraper

The Similarweb Scraper on Apify gives you complete website traffic intelligence. Whether you’re a marketer, SEO analyst, or business strategist, this scraper helps you extract global and country-level visits, traffic sources, engagement metrics, keyword data (volume, CPC, value), top referral & social channels and many more key data points all in one dataset.

With optional in-depth data, you can uncover company insights, audience demographics (age & gender), competitor comparisons, and historical rank trends across industries and regions. Lookup competitors or similar sites to analyze market share and audience overlap with SimilarSites.com* data.

Whether you’re benchmarking competitors, analyzing digital performance, or building marketing dashboards, this Actor provides accurate, export-ready analytics (JSON, CSV, XLSX, and more) for comprehensive market intelligence at scale.

🗝️ Key Features

• 🌍 Comprehensive Website Analytics:
  • Scrapes detailed web traffic insights from SimilarWeb
  • Extracts essential metrics like global rank, country rank, and category rank
  • Retrieves title, description, and domain details automatically
• 📊 In-Depth Traffic Data:
  • Provides total visits and monthly visits for the last 3 months
  • Breaks down traffic by top countries with monthly traffic estimates
  • Extracts engagement metrics like bounce rate, pages per visit, and average time on site
• 🚦 Traffic Source Breakdown:
  • Scrapes direct, referral, search, social, paid, and mail traffic distribution
  • Analyzes country-specific traffic shares for regional insights
• ⚡ Fast and Efficient:
  • Blazing-fast performance, capable of scraping thousands of entries in minutes
• 🔧 Advanced Customization:
  • Allows scraping a specific website URL for targeted insights
  • Easy to configure for extracting custom datasets
• 📁 Flexible Data Output:
  • Exports data in multiple formats: CSV, XLSX, JSON, JSONL, XML, and RSS

📍 Input

If you use this actor on the apify platform, the UI Input interface is quite self explaining but here are some guidelines to help you use it:

⚙️ Input Parameters

Parameter	Type	Required	Default	Description
urls	array of strings	Yes	—	List of webpage URLs to analyze. Supports a single URL or multiple URLs for bulk requests.
include_base_data	boolean	No	true	When enabled, the response will include a list of similar websites along with their traffic statistics, rankings, and category data.
include_similar_sites	boolean	No	false	When enabled, the response will include a list of similar websites along with their traffic statistics, rankings, and category data from Similarsites.com
include_indepth_data	boolean	No	false	Includes additional in-depth data such as company information, audience insights, historical rankings, competitors, and more directly from Similarweb.com Note: This data may only be available for websites with significant traffic and presence.
output_mode	aggregated, individual	No	aggregated	Sets the output format for the retrieved data. Aggregated combines all data to a single search result item. Individual outputs a single search result item per search option.

Supported URL Formats

URL Formats	Supported
https://google.com	✅
http://google.com	✅
www.google.com	✅
google.com	✅

JSON Input

If you decide to use this actor from your favourite programming language. This would be a sample JSON input if you use the Apiy API via CURL, Python, JS etc.

{
    "urls": ["https://www.indeed.com/"],
    "include_base_data": true,
    "include_similar_sites": true,
    "include_indepth_data": true
}

📍 Output

📄 Field Reference

Field	Type	Description
data_captured_at	string (ISO datetime)	Timestamp when the dataset was captured.
searchUrl	string (URL)	The original URL used for the lookup request.
url	string (URL)	Canonical URL of the analyzed website.
domain	string	Domain name of the analyzed website.
rankGlobal	number or null	Global ranking of the website based on traffic metrics.
country	string or null	Primary country associated with the website traffic or ranking.
countryRank	number or null	Ranking of the website within the specified country.
category	string or null	Category classification of the website.
categoryRank	number or null	Ranking of the website within its category.
title	string	Page title of the analyzed website.
description	string	Meta description of the website.
bounceRate	number	Percentage of visitors leaving the site after viewing one page.
pagesPerVisit	number	Average number of pages visited per session.
timeOnSite	number	Average time (seconds) users spend on the site per visit.
totalVisits	number	Total estimated visits for the selected time period.
monthlyVisitsDateFormat	object	Map of monthly visits where keys represent dates and values represent visits.
monthlyVisits	array of objects	Monthly visit statistics containing month and visits.
website_traffic_by_country	array of objects	Breakdown of traffic by country including traffic share and monthly visit history.
topKeywords	array of objects	Top organic keywords driving traffic to the website.
engagement	object	Summary of engagement metrics for a specific month.
socialTraffic	number	Share of traffic coming from social media sources.
paidReferralsTraffic	number	Share of traffic generated through paid referral channels.
referralTraffic	number	Share of traffic coming from referral links on other websites.
searchTraffic	number	Share of traffic originating from search engines.
directTraffic	number	Share of traffic from users visiting directly.
mailTraffic	number	Share of traffic originating from email campaigns.
aiTrafficShareChatgpt	number or null	Share of AI-driven traffic attributed to ChatGPT.
aiTrafficShareClaude	number or null	Share of AI-driven traffic attributed to Claude.
aiTrafficSharePerplexity	number or null	Share of AI-driven traffic attributed to Perplexity.
aiTrafficShareGemini	number or null	Share of AI-driven traffic attributed to Gemini.
aiTrafficShareCopilot	number or null	Share of AI-driven traffic attributed to Copilot.
aiTrafficShareHistory	array of objects	Historical share of traffic from AI assistants over time.
aiTopPrompts	array of strings	Most common prompts that generated AI-driven traffic.
countryShare	array of objects	Traffic share distribution by country.
isDataFromGoogleAds	boolean	Indicates whether the traffic data includes Google Ads sources.
isSmall	boolean	Indicates whether the dataset represents a smaller traffic profile.
policy	number	Internal classification or policy indicator for the dataset.
previewDesktop	string (URL)	Desktop preview image of the website.
previewMobile	string (URL)	Mobile preview image of the website.
snapshotDate	string (ISO datetime)	Date representing the snapshot of the dataset.
favicon	string (URL)	Website favicon image URL.
redirect	string	Canonical redirect domain if applicable.
similarSites	array of objects	List of websites with similar audience or category relevance.

Base Data Output

This is the output when include_base_data is enabled

{
    "data_captured_at": "2026-04-20T12:19:42.635507",
    "type": "base_data",
    "searchUrl": "https://www.openai.com",
    "url": "https://openai.com",
    "domain": "www.openai.com",
    "rankGlobal": 212,
    "country": "US",
    "countryRank": 300,
    "category": "AI_Chatbots_and_Tools",
    "categoryRank": 6,
    "title": "OpenAI",
    "description": "We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.",
    "bounceRate": 0.6091118167284629,
    "pagesPerVisit": 2.4972415705569366,
    "timeOnSite": 122.70185684180974,
    "totalVisits": 203740797,
    "monthlyVisitsDateFormat": {
        "2026-01-01": 210067289,
        "2026-02-01": 191220056,
        "2026-03-01": 203740797
    },
    "monthlyVisits": [
        {
            "month": "January 2026",
            "visits": 210067289
        },
        {
            "month": "February 2026",
            "visits": 191220056
        },
        {
            "month": "March 2026",
            "visits": 203740797
        }
    ],
    "website_traffic_by_country": [
        {
            "country": "US",
            "share": 0.22437197870368084,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 471333
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 429045
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 457138
                }
            ]
        },
        {
            "country": "IN",
            "share": 0.07747768736339411,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 162756
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 148153
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 157854
                }
            ]
        },
        {
            "country": "JP",
            "share": 0.05531454551356607,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 116198
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 105773
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 112699
                }
            ]
        },
        {
            "country": "BR",
            "share": 0.04852389983257666,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 101933
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 92788
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 98863
                }
            ]
        },
        {
            "country": "DE",
            "share": 0.035937257129691,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 75493
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 68720
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 73219
                }
            ]
        },
        {
            "country": "OTHER",
            "share": 0.5583746314570913,
            "monthly_traffic": [
                {
                    "date": "2026-01-01T00:00:00",
                    "visits": 1172963
                },
                {
                    "date": "2026-02-01T00:00:00",
                    "visits": 1067725
                },
                {
                    "date": "2026-03-01T00:00:00",
                    "visits": 1137637
                }
            ]
        }
    ],
    "topKeywords": [
        {
            "keyword": "chatgpt",
            "estimatedValue": 21865280.0,
            "searchVolume": 180513670.0,
            "cpc": 0.15
        },
        {
            "keyword": "chat gpt",
            "estimatedValue": 6025510.0,
            "searchVolume": 98965170.0,
            "cpc": 0.15
        },
        {
            "keyword": "openai",
            "estimatedValue": 2802920.0,
            "searchVolume": 3365000.0,
            "cpc": 0.3
        },
        {
            "keyword": "codex",
            "estimatedValue": 2403560.0,
            "searchVolume": 3077530.0,
            "cpc": 1.94
        },
        {
            "keyword": "gpt",
            "estimatedValue": 1890940.0,
            "searchVolume": 22888440.0,
            "cpc": 0.13
        }
    ],
    "engagement": {
        "bounceRate": 0.6091118167284629,
        "month": 3,
        "year": 2026,
        "pagesPerVisit": 2.4972415705569366,
        "visits": 203740797,
        "timeOnSite": 122.70185684180974,
        "dateFormat": "2026-03-01T00:00:00"
    },
    "socialTraffic": 0.004722183306471388,
    "paidReferralsTraffic": 0.003590615311427672,
    "referralTraffic": 0.0902397682931785,
    "searchTraffic": 0.45427587427485827,
    "directTraffic": 0.4465658878642584,
    "mailTraffic": 0.0006056709498055603,
    "aiTrafficShareChatgpt": 0.9442470952897627,
    "aiTrafficShareClaude": 0.004155269129311386,
    "aiTrafficSharePerplexity": null,
    "aiTrafficShareGemini": 0.00827531700495531,
    "aiTrafficShareCopilot": null,
    "aiTrafficShareHistory": [
        {
            "date": "2026-01-01T00:00:00",
            "chatgpt_share": 98.66055214581166,
            "claude_share": 0.2235544099480013,
            "perplexity_share": null,
            "gemini_share": 0.766392694231733,
            "copilot_share": null
        },
        {
            "date": "2026-02-01T00:00:00",
            "chatgpt_share": 82.37202586970726,
            "claude_share": 0.30855616661670054,
            "perplexity_share": null,
            "gemini_share": 0.6640975112261885,
            "copilot_share": null
        },
        {
            "date": "2026-03-01T00:00:00",
            "chatgpt_share": 94.42470952897627,
            "claude_share": 0.4155269129311386,
            "perplexity_share": null,
            "gemini_share": 0.8275317004955309,
            "copilot_share": null
        }
    ],
    "aiTopPrompts": [
        "What is OpenAI's mission?",
        "How can I access OpenAI's API?",
        "What are the latest updates from OpenAI?"
    ],
    "countryShare": [
        {
            "country": "US",
            "share": 0.22437197870368084
        },
        {
            "country": "IN",
            "share": 0.07747768736339411
        },
        {
            "country": "JP",
            "share": 0.05531454551356607
        },
        {
            "country": "BR",
            "share": 0.04852389983257666
        },
        {
            "country": "DE",
            "share": 0.035937257129691
        },
        {
            "country": "OTHER",
            "share": 0.5583746314570913
        }
    ],
    "isDataFromGoogleAds": false,
    "isSmall": false,
    "policy": 0,
    "previewDesktop": "https://site-images.similarcdn.com/image?url=openai.com&t=1&s=1&h=2e9ae820de5f71b75c263fb8b396891383bdd6172185a3db509f79decb5023dc",
    "previewMobile": "https://site-images.similarcdn.com/image?url=openai.com&t=4&s=1&h=2e9ae820de5f71b75c263fb8b396891383bdd6172185a3db509f79decb5023dc",
    "snapshotDate": "2026-03-01T00:00:00Z",
    "favicon": "https://site-images.similarcdn.com/image?url=www.openai.com&t=2&h=https://site-images.similarcdn.com/image?url=openai.com&t=1&s=1&h=2e9ae820de5f71b75c263fb8b396891383bdd6172185a3db509f79decb5023dc"
}

Addon: In-Depth Data

This will be added to the output above when include_indepth_data is enabled

{
    "data_captured_at": "2026-04-20T12:19:42.459170",
    "type": "indepth",
    "searchUrl": "https://www.openai.com",
    "url": "https://openai.com",
    "domain": "www.openai.com",
    "company_parent_domain": "openai.com",
    "company_name": "OpenAI",
    "company_year_founded": 2015,
    "company_headquarters": "US",
    "company_headquarters_city": "San Francisco",
    "company_employees_min": 201,
    "company_employees_max": 500,
    "company_revenue_min": 1000000000.0,
    "company_revenue_max": null,
    "company_revenue_currency": "USD",
    "organic_search_share": 0.9998372630559388,
    "paid_search_share": 0.00016273694406121475,
    "total_keywords": 321209,
    "top_keywords": [
        {
            "keyword": "chatgpt",
            "cpc": 0.15
        },
        {
            "keyword": "chat gpt",
            "cpc": 0.15
        },
        {
            "keyword": "openai",
            "cpc": 0.3
        },
        {
            "keyword": "codex",
            "cpc": 1.94
        },
        {
            "keyword": "gpt",
            "cpc": 0.13
        }
    ],
    "total_social_networks": 35,
    "social_networks_share": [
        {
            "name": "Youtube",
            "visits_share": 0.31925021143192317,
            "icon": "https://site-images.similarcdn.com/image?url=youtube.com&t=2&s=1&h=e117fb09ba0a34dee9830863bf927d29fc864e342583a36a667bf12346e88e20"
        },
        {
            "name": "X-twitter",
            "visits_share": 0.2706541419832883,
            "icon": "https://site-images.similarcdn.com/image?url=x.com&t=2&s=1&h=181f9f2250b958cc0ca20fb16f33049b6e13425f038a279637ce1da9dc20d56f"
        },
        {
            "name": "Linkedin",
            "visits_share": 0.13329415282545648,
            "icon": "https://site-images.similarcdn.com/image?url=linkedin.com&t=2&s=1&h=64a0e043fc8ff74ac308e3f0e136ae7d1b6544be4e9e704ad7fd062070be48a1"
        },
        {
            "name": "Reddit",
            "visits_share": 0.10004555386008397,
            "icon": "https://site-images.similarcdn.com/image?url=reddit.com&t=2&s=1&h=66f2412047e0362ec60d5583d4b186511a8e859446bb112c60d22968facae906"
        },
        {
            "name": "Facebook",
            "visits_share": 0.060137212989644244,
            "icon": "https://site-images.similarcdn.com/image?url=facebook.com&t=2&s=1&h=be773d6b77aa3d59b6a671c5c27ad729b1ae77400e89776e2f749cce6b926c4b"
        }
    ],
    "age_distribution": [
        {
            "min_age": 25,
            "max_age": 34,
            "share": 0.30891617957329354
        },
        {
            "min_age": 18,
            "max_age": 24,
            "share": 0.20433249991802954
        },
        {
            "min_age": 35,
            "max_age": 44,
            "share": 0.19590227291786322
        },
        {
            "min_age": 45,
            "max_age": 54,
            "share": 0.1437471582047215
        },
        {
            "min_age": 55,
            "max_age": 64,
            "share": 0.09184807432918005
        },
        {
            "min_age": 65,
            "max_age": null,
            "share": 0.05525381505691206
        }
    ],
    "gender_distribution": {
        "male": 0.5771815055529385,
        "female": 0.42281849444706154
    },
    "global_rank_history": [
        {
            "date": "2026-01-01T00:00:00Z",
            "rank": 223
        },
        {
            "date": "2026-02-01T00:00:00Z",
            "rank": 210
        },
        {
            "date": "2026-03-01T00:00:00Z",
            "rank": 212
        }
    ],
    "country_rank_history": [
        {
            "date": "2026-01-01T00:00:00Z",
            "rank": 331
        },
        {
            "date": "2026-02-01T00:00:00Z",
            "rank": 283
        },
        {
            "date": "2026-03-01T00:00:00Z",
            "rank": 300
        }
    ],
    "category_rank_history": [
        {
            "date": "2026-01-01T00:00:00Z",
            "rank": 6
        },
        {
            "date": "2026-02-01T00:00:00Z",
            "rank": 6
        },
        {
            "date": "2026-03-01T00:00:00Z",
            "rank": 6
        }
    ],
    "top_competitors": [
        {
            "domain": "huggingface.co",
            "icon": "https://site-images.similarcdn.com/image?url=huggingface.co&t=2&s=1&h=81ad9165688473482c13533054361efaeb003df20d52eb796618c51b1fc1224b",
            "visits": null,
            "category": "computers_electronics_and_technology/computers_electronics_and_technology",
            "category_rank": 66,
            "affinity": 1.0
        },
        {
            "domain": "gemini.google.com",
            "icon": "https://site-images.similarcdn.com/image?url=gemini.google.com&t=2&s=1&h=ec0ae7eb3432025135e3658db1edf54cfa2710c74ca7f113d026db33002def01",
            "visits": null,
            "category": "ai_chatbots_and_tools",
            "category_rank": 2,
            "affinity": 0.967391304347826
        },
        {
            "domain": "aistudio.google.com",
            "icon": "https://site-images.similarcdn.com/image?url=aistudio.google.com&t=2&s=1&h=de7b3e50f171625fabd403dd08bfb18645ad7f1807c26ab7a989ddc5b6dcfa64",
            "visits": null,
            "category": "jobs_and_career/human_resources",
            "category_rank": null,
            "affinity": 0.9565217391304347
        },
        {
            "domain": "poe.com",
            "icon": "https://site-images.similarcdn.com/image?url=poe.com&t=2&s=1&h=90f955b73ccac4739ca5a2e33bd979870ae147f226234cc09eaae25e0f337bb5",
            "visits": null,
            "category": "ai_chatbots_and_tools",
            "category_rank": 29,
            "affinity": 0.9239130434782608
        },
        {
            "domain": "dalle3.ai",
            "icon": "https://site-images.similarcdn.com/image?url=dalle3.ai&t=2&s=1&h=fcea5f102eed40b8daded58ddf57df4206054b1453db8b1069ffab56915ef025",
            "visits": null,
            "category": "computers_electronics_and_technology/programming_and_developer_software",
            "category_rank": 7975,
            "affinity": 0.9021739130434782
        },
        {
            "domain": "deepai.org",
            "icon": "https://site-images.similarcdn.com/image?url=deepai.org&t=2&s=1&h=148a0a1cea8c8e1e7cb50e0eb7d5d38084095f10a3892f005e026a0657c35c0c",
            "visits": null,
            "category": "computers_electronics_and_technology/computers_electronics_and_technology",
            "category_rank": 263,
            "affinity": 0.8913043478260869
        },
        {
            "domain": "runwayml.com",
            "icon": "https://site-images.similarcdn.com/image?url=runwayml.com&t=2&s=1&h=16890d5669405a5464dd4970cd8087244102aafd18ee17b1fdbcb975471303d3",
            "visits": null,
            "category": "computers_electronics_and_technology/graphics_multimedia_and_web_design",
            "category_rank": 47,
            "affinity": 0.8804347826086957
        },
        {
            "domain": "whisperai.com",
            "icon": "https://site-images.similarcdn.com/image?url=whisperai.com&t=2&s=1&h=0dc579bccbbcc403ecc4e1b6ed2ba3bd1e209cb521a852efc5959ccff5b7f422",
            "visits": null,
            "category": "computers_electronics_and_technology/programming_and_developer_software",
            "category_rank": 1762,
            "affinity": 0.8586956521739131
        },
        {
            "domain": "x.ai",
            "icon": "https://site-images.similarcdn.com/image?url=x.ai&t=2&s=1&h=f952543edca0c41ff2e393d1f47e5a3f48a857082d31b9f592515a68048334f2",
            "visits": null,
            "category": "ai_chatbots_and_tools",
            "category_rank": 12,
            "affinity": 0.8478260869565217
        },
        {
            "domain": "ai.google.dev",
            "icon": "https://site-images.similarcdn.com/image?url=ai.google.dev&t=2&s=1&h=c5a727ed12a1eb8a8cbbdeef13ddaae3fd868257c5874dec98f8a6cdab773cf4",
            "visits": null,
            "category": "computers_electronics_and_technology/programming_and_developer_software",
            "category_rank": null,
            "affinity": 0.8369565217391304
        }
    ],
    "top_interested_websites": [
        {
            "domain": "chatgpt.com",
            "icon": "https://site-images.similarcdn.com/image?url=chatgpt.com&t=2&s=1&h=a31616ae3cdef12fcfc664127563e6092e7531e7b4c3cde7e0c8c5fd3310dfc0"
        },
        {
            "domain": "accounts.google.com",
            "icon": "https://site-images.similarcdn.com/image?url=accounts.google.com&t=2&s=1&h=e7bbf324f8b1fece5635282a0abeb31cd2f132bd1c09b3aed8dedaf78d53afe1"
        },
        {
            "domain": "github.com",
            "icon": "https://site-images.similarcdn.com/image?url=github.com&t=2&s=1&h=6525c30f1af9ea5ee8912788b611744e1debcba39a2d0dd3d410b2916169883b"
        },
        {
            "domain": "claude.ai",
            "icon": "https://site-images.similarcdn.com/image?url=claude.ai&t=2&s=1&h=a3b3778e02952b653132fb6d019ed0361cff7850429377787fbdc4c86ce1565e"
        },
        {
            "domain": "gemini.google.com",
            "icon": "https://site-images.similarcdn.com/image?url=gemini.google.com&t=2&s=1&h=ec0ae7eb3432025135e3658db1edf54cfa2710c74ca7f113d026db33002def01"
        }
    ],
    "top_interested_topics": [
        "news",
        "search",
        "online",
        "software",
        "business"
    ],
    "top_categories": [
        "computers_electronics_and_technology/programming_and_developer_software",
        "computers_electronics_and_technology/computers_electronics_and_technology",
        "games/video_games_consoles_and_accessories",
        "science_and_education/universities_and_colleges",
        "computers_electronics_and_technology/graphics_multimedia_and_web_design"
    ],
    "total_incoming_referring_domains": 871,
    "top_incoming_referring_domains": [
        {
            "domain": "ycombinator.com",
            "icon": "https://site-images.similarcdn.com/image?url=ycombinator.com&t=2&s=1&h=669f7b29d7a34b67d0673086f4e8f4271ee4810e68f7f9407719ef3cb33ad1b6",
            "visits_share": 0.007580166305680962
        },
        {
            "domain": "fliflik.com",
            "icon": "https://site-images.similarcdn.com/image?url=fliflik.com&t=2&s=1&h=7fd09f79684304ccb187c48f7f50b1d1b9660d819fb6e0c890737c4de75bf652",
            "visits_share": 0.003910787225064999
        },
        {
            "domain": "claude.ai",
            "icon": "https://site-images.similarcdn.com/image?url=claude.ai&t=2&s=1&h=a3b3778e02952b653132fb6d019ed0361cff7850429377787fbdc4c86ce1565e",
            "visits_share": 0.003901105641406984
        }
    ],
    "top_incoming_categories": [
        {
            "category": "AI_Chatbots_and_Tools",
            "visits_share": 0.9015161675811383
        },
        {
            "category": "Computers_Electronics_and_Technology/Programming_and_Developer_Software",
            "visits_share": 0.024699077913425845
        },
        {
            "category": "Finance/Investing",
            "visits_share": 0.020953367242729604
        },
        {
            "category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology",
            "visits_share": 0.01633287976470486
        },
        {
            "category": "Computers_Electronics_and_Technology/Graphics_Multimedia_and_Web_Design",
            "visits_share": 0.005095460369358747
        }
    ],
    "total_ads_sites": 190,
    "total_ads_networks": 2,
    "top_ads_sites": [
        {
            "domain": "microsoft.com",
            "icon": "https://site-images.similarcdn.com/image?url=microsoft.com&t=2&s=1&h=47a418caa42749a0e924f26be103fa62a0ddf9cec8ef2c315a29ea3dbe296fbc",
            "visits_share": 0.05270794878418397
        },
        {
            "domain": "d3e8o4wahznzx8.cloudfront.net",
            "icon": "https://site-images.similarcdn.com/image?url=d3e8o4wahznzx8.cloudfront.net&t=2&s=1&h=ecb086aacd4e3142d21e204d71e3f7428c4f7d76432d147f82bd6368931cf8be",
            "visits_share": 0.05056843183686297
        },
        {
            "domain": "office.com",
            "icon": "https://site-images.similarcdn.com/image?url=office.com&t=2&s=1&h=c320c9bba8706c784b863ecf11b87fe62249f94477c3fc4a3787b119bc4d9db9",
            "visits_share": 0.04708784301756014
        }
    ],
    "total_outgoing_referring_domains": 202,
    "top_outgoing_referring_domains": [
        {
            "domain": "microsoft.com",
            "icon": "https://site-images.similarcdn.com/image?url=microsoft.com&t=2&s=1&h=47a418caa42749a0e924f26be103fa62a0ddf9cec8ef2c315a29ea3dbe296fbc",
            "visits_share": 0.003202549825095212
        },
        {
            "domain": "github.com",
            "icon": "https://site-images.similarcdn.com/image?url=github.com&t=2&s=1&h=6525c30f1af9ea5ee8912788b611744e1debcba39a2d0dd3d410b2916169883b",
            "visits_share": 0.0006642150429457201
        },
        {
            "domain": "yoti.com",
            "icon": "https://site-images.similarcdn.com/image?url=yoti.com&t=2&s=1&h=9446a525829adc4917a17e5c0165f4821c83e855812dce08e209f0de58d941dc",
            "visits_share": 0.0006236286632487581
        }
    ],
    "top_outgoing_categories": [
        {
            "category": "AI_Chatbots_and_Tools",
            "visits_share": 0.965172791723072
        },
        {
            "category": "Computers_Electronics_and_Technology/Search_Engines",
            "visits_share": 0.01617401292830459
        },
        {
            "category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology",
            "visits_share": 0.009374564678576882
        },
        {
            "category": "Finance/Investing",
            "visits_share": 0.005176547564253455
        },
        {
            "category": "Computers_Electronics_and_Technology/Programming_and_Developer_Software",
            "visits_share": 0.0016159356197568324
        }
    ],
    "top_technology_providers": [
        {
            "tech_name": "Euro",
            "icon": "https://s3.amazonaws.com/s3-static-us-east-1.similarweb.com/technographics/id=2691",
            "category": "payment_and_currencies",
            "total_tech_used_in_category": 5
        },
        {
            "tech_name": "YouTube",
            "icon": "https://s3.amazonaws.com/s3-static-us-east-1.similarweb.com/technographics/id=1209",
            "category": "audio_video_media",
            "total_tech_used_in_category": 4
        },
        {
            "tech_name": "Medium",
            "icon": "https://s3.amazonaws.com/s3-static-us-east-1.similarweb.com/technographics/id=6120",
            "category": "content_management_system",
            "total_tech_used_in_category": 4
        },
        {
            "tech_name": "Google Analytics",
            "icon": "https://s3.amazonaws.com/s3-static-us-east-1.similarweb.com/technographics/id=1",
            "category": "conversion_and_analytics",
            "total_tech_used_in_category": 3
        }
    ]
}

Addon: Similar Sites Data

This will be added to the output above when include_similar_sites is enabled

{
    "data_captured_at": "2026-04-20T12:19:42.461873",
    "type": "similarsites",
    "searchUrl": "https://www.openai.com",
    "url": "https://www.openai.com",
    "domain": "www.openai.com",
    "title": "OpenAI",
    "description": "We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.",
    "total_visits": 620111324,
    "tags": [
        "domain",
        "domain parking",
        "sale",
        "third party",
        "owner",
        "information",
        "interest",
        "searches",
        "related",
        "domains"
    ],
    "category": "Computers_Electronics_and_Technology/Computers_Electronics_and_Technology",
    "categoryRank": 4,
    "top_country": 840,
    "thumbnail": "https://site-images.similarcdn.com/image?url=openai.com&t=1&h=2e9ae820de5f71b75c263fb8b396891383bdd6172185a3db509f79decb5023dc",
    "favicon": "https://site-images.similarcdn.com/image?url=openai.com&t=2&h=2e9ae820de5f71b75c263fb8b396891383bdd6172185a3db509f79decb5023dc",
    "redirect": "openai.com",
    "similar_sites": [
        {
            "url": "notion.so",
            "title": "The AI workspace that works for you. | Notion",
            "description": "A tool that connects everyday work into one space. It gives you and your teams AI tools—search, writing, note-taking—inside an all-in-one, flexible workspace.",
            "categoryRank": 8,
            "globalRank": 149,
            "topCountryRank": 235,
            "totalVisits": 170108331,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=notion.so&t=1&h=fc063f89f3f4c3ef588e5cae98b934dd92e712d95e622cb3f7837837904ebd33"
        },
        {
            "url": "facebook.com",
            "title": "facebook - log in or sign up",
            "description": "log into facebook to start sharing and connecting with your friends, family, and people you know.",
            "categoryRank": 1,
            "globalRank": 3,
            "topCountryRank": 4,
            "totalVisits": 12137693643,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=facebook.com&t=1&h=be773d6b77aa3d59b6a671c5c27ad729b1ae77400e89776e2f749cce6b926c4b"
        },
        {
            "url": "character.ai",
            "title": "character.ai | AI Chat, Reimagined–Your Words. Your World.",
            "description": "Chat with millions of AI Characters on the #1 AI chat app. Where will your next adventure take you?",
            "categoryRank": 10,
            "globalRank": 195,
            "topCountryRank": 204,
            "totalVisits": 177403020,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=character.ai&t=1&h=06987774ad026fdc4a80f60d4b751ee57d5d4fabff19740a4eef26648dd95d9e"
        },
        {
            "url": "hix.ai",
            "title": "Use DeepSeek for Free - Unlimited Free AI Chat | HIX AI",
            "description": "Try DeepSeek for free and enjoy unlimited AI chat on HIX.AI. Use DeepSeek R1 for free AI chat, writing, coding & more. Experience next-gen AI chat now!",
            "categoryRank": 838,
            "globalRank": 25394,
            "topCountryRank": 13505,
            "totalVisits": 2416568,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=hix.ai&t=1&h=9b6e3b8bc16715baf6866cbbc2a76a9b98539069d46a98ff02a5b62259f79170"
        },
        {
            "url": "linkedin.com",
            "title": "LinkedIn: Log In or Sign Up",
            "description": "1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.",
            "categoryRank": 7,
            "globalRank": 18,
            "topCountryRank": 10,
            "totalVisits": 1873164030,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=linkedin.com&t=1&h=64a0e043fc8ff74ac308e3f0e136ae7d1b6544be4e9e704ad7fd062070be48a1"
        },
        {
            "url": "chatgpt.com",
            "title": "chatgpt - latest news and chat about ai",
            "description": "chatgpt resources and news. learn how artificial intelligence is changing the world, and use ai chat bots to discover what you can do with them.",
            "categoryRank": 1,
            "globalRank": 6,
            "topCountryRank": 12,
            "totalVisits": 5720228864,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=chatgpt.com&t=1&h=a31616ae3cdef12fcfc664127563e6092e7531e7b4c3cde7e0c8c5fd3310dfc0"
        },
        {
            "url": "calendly.com",
            "title": "Free Online Appointment Scheduling Software | Calendly",
            "description": "Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.",
            "categoryRank": 44,
            "globalRank": 1107,
            "topCountryRank": 418,
            "totalVisits": 38298029,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=calendly.com&t=1&h=6fcacdec9570b0554ed8035d8dab8dcf0a6a8bffc7816daa4096cee926837203"
        },
        {
            "url": "x.com",
            "title": "X. It’s what’s happening",
            "description": "From breaking news and entertainment to sports and politics, get the full story with all the live commentary.",
            "categoryRank": 3,
            "globalRank": 5,
            "topCountryRank": 9,
            "totalVisits": 4461796618,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=x.com&t=1&h=181f9f2250b958cc0ca20fb16f33049b6e13425f038a279637ce1da9dc20d56f"
        },
        {
            "url": "t.me",
            "title": "Telegram – a new era of messaging",
            "description": "Fast. Secure. Powerful.",
            "categoryRank": 2,
            "globalRank": 58,
            "topCountryRank": 18,
            "totalVisits": 811304912,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=t.me&t=1&h=3151265a64fa94112029f3e81d07655b605dd870fad655049a47e0f89cb877cc"
        },
        {
            "url": "canva.com",
            "title": "Amazingly Simple Graphic Design Software – Canva",
            "description": "Amazingly Simple Graphic Design Software – Canva",
            "categoryRank": 1,
            "globalRank": 38,
            "topCountryRank": 77,
            "totalVisits": 787178768,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=canva.com&t=1&h=76c69b938e0fc8e4bebe1e545dba8f4ad7bd78aec8c65f149f36030ee1036a65"
        },
        {
            "url": "claude.ai",
            "title": "Claude",
            "description": "Talk with Claude, an AI assistant from Anthropic",
            "categoryRank": 14,
            "globalRank": 366,
            "topCountryRank": 312,
            "totalVisits": 125168105,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=claude.ai&t=1&h=a3b3778e02952b653132fb6d019ed0361cff7850429377787fbdc4c86ce1565e"
        },
        {
            "url": "reddit.com",
            "title": "reddit - dive into anything",
            "description": "reddit is a network of communities where people can dive into their interests, hobbies and passions. there's a community for whatever you're interested in on reddit.",
            "categoryRank": 4,
            "globalRank": 8,
            "topCountryRank": 5,
            "totalVisits": 3985092152,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=reddit.com&t=1&h=66f2412047e0362ec60d5583d4b186511a8e859446bb112c60d22968facae906"
        },
        {
            "url": "instagram.com",
            "title": "Instagram",
            "description": "create an account or log in to instagram - share what you're into with the people who get you.",
            "categoryRank": 2,
            "globalRank": 4,
            "topCountryRank": 6,
            "totalVisits": 6647043715,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=instagram.com&t=1&h=acbe9ff09f263f0114ce8473b3d3e401bfdc360d5aff845e04182e8d2335ba49"
        },
        {
            "url": "huggingface.co",
            "title": "Hugging Face – The AI community building the future.",
            "description": "we’re on a journey to advance and democratize artificial intelligence through open source and open science.",
            "categoryRank": 64,
            "globalRank": 1597,
            "topCountryRank": 2367,
            "totalVisits": 25537072,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=huggingface.co&t=1&h=81ad9165688473482c13533054361efaeb003df20d52eb796618c51b1fc1224b"
        },
        {
            "url": "leetcode.com",
            "title": "leetcode - the world's leading online programming learning platform",
            "description": "level up your coding skills and quickly land a job. this is the best place to expand your knowledge and get prepared for your next interview.",
            "categoryRank": 34,
            "globalRank": 908,
            "topCountryRank": 149,
            "totalVisits": 35803606,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=leetcode.com&t=1&h=6c7692eacf7242501205c4766f26468fb91c04c60125f19c128be7c24a1c162d"
        },
        {
            "url": "deepai.org",
            "title": "DeepAI",
            "description": "Artificially intelligent tools for naturally creative humans.",
            "categoryRank": 164,
            "globalRank": 4262,
            "topCountryRank": 3521,
            "totalVisits": 15002636,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=deepai.org&t=1&h=148a0a1cea8c8e1e7cb50e0eb7d5d38084095f10a3892f005e026a0657c35c0c"
        },
        {
            "url": "github.com",
            "title": "GitHub · Build and ship software on a single, collaborative platform",
            "description": "Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.",
            "categoryRank": 4,
            "globalRank": 61,
            "topCountryRank": 90,
            "totalVisits": 513197610,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=github.com&t=1&h=6525c30f1af9ea5ee8912788b611744e1debcba39a2d0dd3d410b2916169883b"
        },
        {
            "url": "figma.com",
            "title": "Figma: The Collaborative Interface Design Tool",
            "description": "Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.",
            "categoryRank": 11,
            "globalRank": 196,
            "topCountryRank": 339,
            "totalVisits": 96902798,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=figma.com&t=1&h=4052a8dcdcf241a97ca3c02de406207e9e9520a61e1d386b45660d98f29b03dd"
        },
        {
            "url": "zoom.us",
            "title": "One platform to connect | Zoom",
            "description": "Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events.",
            "categoryRank": 3,
            "globalRank": 76,
            "topCountryRank": 52,
            "totalVisits": 562550568,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=zoom.us&t=1&h=8d7b62ea2a4830de4939cf04e4b067a49a8b4b203528c8cc3dc73a4a92f6efdb"
        },
        {
            "url": "google.com",
            "title": "Google",
            "description": null,
            "categoryRank": 1,
            "globalRank": 1,
            "topCountryRank": 1,
            "totalVisits": 84453296855,
            "tags": null,
            "thumbnail": "https://site-images.similarcdn.com/image?url=google.com&t=1&h=eb35e0fbafa3eb290132ffdfe47187d950d68daaa659ec1bd4b4e834b8f16461"
        }
    ]
}

Output Table Views

Overview

Traffic

Engagement

In-Depth

Similar Sites

🍪 Usage Limits

This service has different usage limits depending on your subscription status:

User Type	Daily Runs	In-Depth Option	In-Depth Data URL(s)	# Bulk URL(s) Supported	Reset Period
Free	10 run(s)	-	3 per run	3 per run	30 days
Paid	Unlimited	Unlimited	3 per run	Unlimited per run	N/A

How Limits Work

• Free users: Limited to 10 runs per 30-day period from your first usage
• Paid users: No limits on the number of runs or the number of In-Depth Option uses. Unlimited Bulk URL(s) supported.

💭 FAQ

What data can you get with Similarweb Scraper?

The Similarweb Scraper provides a comprehensive set of data points, including:

• Website traffic metrics (visits, bounce rate, pages per visit, time on site)
• Traffic sources (direct, referral, social, search, mail)
• Country-specific traffic shares and monthly traffic trends
• Top keywords driving traffic to the website

For more informtation about the data you can get please check the Output section above.

How many results can you scrape with Similarweb Scraper?

Similarweb Scraper can retrieve as much results as you need. We tested it with on average between 50-100 individual webpages per search request. It's realy up to you how much you need to scale it. Performance wise the scraper is able to return results like 5 page results in a matter of seconds.

Please keep in mind that Similarweb is a highly dynamic page with suffisticated bot protection so your results may very depending on your use-case. We do our best so you don't need to worry about this limitations.

For most cases, the Similarweb Actor is perfect for individuals, market researchers, analysts, and digital marketing professionals, as well as businesses looking to analyze web traffic and competitor insights.

Which proxy options should I use for Similarweb Scraper?

For optimal performance and to avoid potential blocking by Similarweb, it is recommended to use our default settings of Apify Proxy with the Similarweb Scraper. Apify Proxy are designed to handle web scraping tasks efficiently and can help you bypass restrictions imposed by target websites like Similarweb.

🖇️ Use Cases

Market Analysis: Efficiently scrape and analyze large volumes of website traffic data to understand market trends, popular categories, and emerging online sectors.

Competitor Benchmarking: Extract and compare website traffic metrics across different domains to determine competitive positioning and performance benchmarks.

Company Insights: Gather detailed company information, including domain authority, global and country ranks, and category ranks to evaluate market presence and performance.

Traffic Source Analysis: Identify and analyze traffic sources, such as direct, referral, social, and search traffic to optimize marketing strategies and improve traffic acquisition.

Regional Market Insights: Collect and analyze country-specific traffic data to understand regional market shares and user demographics for targeted marketing campaigns.

SEO and SEM Optimization: Monitor search traffic and paid referrals to refine SEO strategies and enhance SEM campaigns, ensuring higher visibility and better ROI.

Content Performance Tracking: Analyze the performance of specific content categories and popular topics among users to optimize content marketing strategies and boost engagement.

Audience Segmentation: Segment audiences based on traffic sources and country shares to tailor marketing messages and improve conversion rates.

Technology Usage Analysis: Discover the technologies used by competitors and market leaders to inform technology stack decisions and stay ahead in the digital landscape.

Strategic Planning: Use comprehensive website and traffic data to inform strategic planning, market entry decisions, and business development initiatives.

Ad Campaign Effectiveness: Evaluate the effectiveness of digital ad campaigns by tracking referral and direct traffic metrics, ensuring optimal ad spend and higher conversion rates.

Brand Visibility: Analyze and compare global and local rankings to measure brand visibility and impact in different markets, guiding brand-building efforts.

These use cases demonstrate the versatility and value of the Similarweb Scraper in providing detailed market insights, optimizing digital marketing efforts, and enhancing strategic business planning.

🌀 While the scraper is running

During the run, the actor will output log messages letting you know what is going on at any point. Each message always contains specific information about the process including which url / page the actor is working on.

If you provide invalid inputs to the actor, it will immediately stop with a failure state and output log messages explaining what is wrong. If you are unsure what went wrong feel free to open up an issue in the issue tab.

⚙️ While the scraper is running

During the run, the actor will output log messages letting you know what is going on at any point. Each message always contains specific information about the process including which url / page the actor is working on.

If you provide invalid inputs to the actor, it will immediately stop with a failure state and output log messages explaining what is wrong. If you are unsure what went wrong feel free to open up an issue in the issue tab.

🔗 Legality of web scraping

The Similarweb Scraper is designed to ethically extract only publicly available SEO data, and it does not scrape private user data such as personal email addresses or personal identifiers.

Our scrapers are ethical and do not extract any private user data, such as email addresses, gender, or location. They only extract what the user has chosen to share publicly. We therefore believe that our scrapers, when used for ethical purposes by Apify users, are safe. However, you should be aware that your results could contain personal data. Personal data is protected by the GDPR in the European Union and by other regulations around the world. You should not scrape personal data unless you have a legitimate reason to do so. If you're unsure whether your reason is legitimate, consult your lawyers. You can also read our blog post on the legality of web scraping

💬 Feedback and Support

Your satisfaction is important to us! Therefore we are constantly striving to enhance the performance of our services.

If you have any technical feedback or encounter any bugs within the Similarweb Scraper, please create an issue in the Actor’s Issues tab on the Apify Console to let us know about it. We will look into it as soon as possible.

You can also contact us directly for help on integrations, customized projects or new use cases at business@radeance.com.