Market research has become an essential component of modern business strategy, and in today's data-driven world, web scraping is a game-changer. Harvest the treasure trove of information across the web found in product reviews, news articles, social media, and user data and make informed decisions on product development, marketing strategies, pricing, and distribution.
Monitor and analyze your competitors' websites, social media accounts, and pricing strategies. Use the extracted data to better understand their strengths and weaknesses, identify gaps in the market, and develop strategies to differentiate yourself from the competition. And if you’re only starting out, benchmarking against industry leaders can provide valuable insights to improve your products, services, and marketing.
Use web scraping to collect contact email addresses and phone numbers, both from websites or online directories. This data can be used to build a database of potential customers, which can be plugged into targeted sales and marketing campaigns. Web scraping can also help you identify key decision-makers in target organizations, find suitable influencers, or recruit top candidates.
Collect and analyze data on popular products, market trends, and customer preferences from sources such as e-commerce platforms, forums, and blogs. Use the information to identify emerging trends, understand consumer demands, and develop new products or services that cater to evolving market needs.
Understand the regulatory landscape and industry-specific requirements that your business must safely navigate. Systematically extract data from government databases, industry associations, and online news sources to keep track of industry regulations, standards, and policies. Minimize the risks of non-compliance, such as fines, legal issues, and reputational damage.
After extracting the data you need, use our AI Product Matcher to find product pairs in provided datasets to i.e. compare your prices with your competitors.
Get a head start with further data manipulation, all while keeping your data safe within Apify's ecosystem, where you can integrate your workflow with other platforms and schedule your tasks to run on a regular basis.
Twitter Scraper lets you monitor any discussions around brands - yours or competitors'. Watch our tutorial on how you can scrape data from Twitter and be the first one to get notified about customer struggles.
First, create an Apify account. It’s free, no credit card is required, and you get $5 free prepaid platform usage every month!
Choose an Actor
Get your data
After everything’s set up, run the Actor. As soon as it’s successful, you’ll be able to download your data in Excel, JSON, HTML, and many other formats.
Every plan (free included) comes with Apify Proxy, which is great for avoiding blocking and giving you access to geo-specific content.
With our latest monitoring features, you always have immediate access to valuable insights on the status of your web scraping tasks.
Your datasets can be exported to any format that suits your data workflow, including Excel, CSV, JSON, XML, HTML table, JSONL, and RSS.
You can integrate your Apify runs with platforms such as Zapier, Make, Keboola, Google Drive, or GitHub. Connect with practically any cloud service or web app.
Apify is built by developers, so you'll be in good hands if you have any technical questions. Our Discord server is always here to help!
If you were to do market research prices manually, you'd probably have to pay a lot of money (typically more than $15,000) for a custom industry report or collect data online yourself. Then you would need to put it into a structured database or even just an Excel spreadsheet. Web scraping does this job for you and creates datasets of structured data from the web pages that you point it to. Scraping is essential if you want to do market research at scale and it will save you an immense amount of time.
It is legal to scrape publicly available data such as product descriptions, prices, or ratings. On the other hand, certain types of data, such as personal data or copyrighted content, are under special legal protection and you should not scrape these without first making sure you follow the relevant laws and regulations. Read through our blog post on the web scraping legality to learn more about the law and extracting data from the web. Web scraping for market research is specfically permitted in the European Union by the DSM directive.
Yes, there is. You can have programmatic access to any scraper on the platform via Apify's web scraping API. It is organized around RESTful HTTP endpoints and can be accessed either by using Python or Node.js clients, or manually. This API will enable you to fetch results directly from any of your datasets. Check out the Apify API reference docs for full details.
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