Snapchat Conversions API - Server-Side Events
Pricing
from $0.01 / 1,000 results
Snapchat Conversions API - Server-Side Events
Send offline conversions to Snapchat Conversions API. Track purchases, signups & custom events with automatic PII hashing for campaign optimization. send_event - Single event send_batch_events - Multiple events validate_events - Validate event list_pixels - All pixels get_pixel_info - Pixel details
Pricing
from $0.01 / 1,000 results
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The Howlers
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Send offline conversions to Snapchat Conversions API. Track purchases, signups, and custom events with automatic PII hashing for campaign optimization.
BYOK (Bring Your Own Key) -- you provide your own API credentials.
Before You Start
This actor requires your own API credentials to fetch real data.
Where to get your key: Snapchat Marketing API access token
You can test with Demo Mode first (free, no key needed) to see the output format before committing.
Quick Start
Test with Demo Mode (free, no API key needed)
{"demoMode": true,"eventSourceUrl": "https://example.com"}
Run with real data
{"demoMode": false,"task": "send_event","accessToken": "YOUR_API_KEY_HERE","eventType": "PURCHASE","eventSourceUrl": "https://example.com","currency": "USD","numberOfItems": 1,"isAlreadyHashed": false}
Input Parameters
| Parameter | Type | Default | Required | Description |
|---|---|---|---|---|
task | string | "send_event" | Yes* | The operation to perform |
accessToken | string | - | Yes* | Snapchat Marketing API access token |
pixelId | string | - | No | Snapchat Pixel ID |
adAccountId | string | - | No | Snapchat Ad Account ID |
eventType | string | "PURCHASE" | No | Standard event type |
events | string | - | No | JSON array of event objects for batch sending |
email | string | - | No | Customer email (will be hashed) |
phone | string | - | No | Customer phone (will be hashed) |
mobileAdId | string | - | No | IDFA or GAID |
scClickId | string | - | No | Snapchat click ID from URL parameter |
uuid1 | string | - | No | First-party cookie ID (_scid) |
ipAddress | string | - | No | Customer IP address |
userAgent | string | - | No | Browser user agent string |
eventTime | string | - | No | Event timestamp (Unix timestamp in milliseconds) |
eventSourceUrl | string | - | No | URL where the conversion occurred |
price | number | - | No | Monetary value of the conversion |
currency | string | "USD" | No | ISO 4217 currency code |
transactionId | string | - | No | Unique transaction identifier for deduplication |
itemCategory | string | - | No | Category of the item |
itemIds | string | - | No | Comma-separated product/item IDs |
numberOfItems | integer | 1 | No | Number of items in transaction |
isAlreadyHashed | boolean | false | No | Set to true if PII data is already SHA256 hashed |
webhookUrl | string | - | No | URL to receive results via webhook |
demoMode | boolean | true | No | Run with sample data for testing (no external API calls) |
*Required when Demo Mode is off.
Pricing
This actor uses pay-per-event billing:
| Event | Description | Price |
|---|---|---|
| Conversion Sent | Each conversion sent to Snapchat Conversions API | $0.01 |
Demo mode is free -- no charges for sample data.
Troubleshooting
"API key is required"
You have Demo Mode turned off but didn't provide an API key. Either:
- Turn Demo Mode on to test with sample data
- Add your API key in the input
"API error 403" or "Unauthorized"
Your API key is invalid, expired, or doesn't have access to this specific API endpoint. Double-check your key and account permissions.
"API error 429" or "Rate limit"
Too many requests. Wait a minute and try again, or reduce the number of items per run.
No results or empty dataset
Check the run log for error messages. Common causes:
- Invalid input format (check the examples above)
- API key without proper permissions
- The target data doesn't exist or is too small to track
How do I test without an API key?
Enable Demo Mode in the input. This returns realistic sample data so you can verify the output format works for your workflow.
Built by John Rippy | Actor Arsenal