Coupang Review Scraper (쿠팡) | Korean Product Reviews, Ratings, Photos & Videos (2026)

1,000 Coupang reviews a minute, each rich with text, photos, videos, ratings, and reviewer details.

Give it a Coupang product URL or a bare product ID and get back that product's content reviews as structured JSON: every review with written text, photos, or video, plus a per-product rating summary (total count, 1-to-5 star distribution, photo and video totals). Empty star-only ratings, roughly 93% of reviews on a typical product, are filtered out so every record you pay for actually says something.

Copy to your AI assistant

zen-studio/coupang-review-scraper on Apify. Returns a Coupang product's content reviews (text, photos, videos) plus a rating summary. Call ApifyClient("TOKEN").actor("zen-studio/coupang-review-scraper").call(run_input={...}), then client.dataset(run["defaultDatasetId"]).list_items().items. Requires productUrls; dataset rows are keyed by recordType ("summary" or "review"). Full spec: GET https://api.apify.com/v2/acts/zen-studio~coupang-review-scraper/builds/default (Bearer TOKEN) → inputSchema, actorDefinition.storages.dataset, readme. Token: https://console.apify.com/account/integrations

Key Features

• 42 fields per review: rating, title, full text, helpful-vote counts, reviewer photos and videos, reviewer name, seller, item name and image, timestamps, and more.
• Content reviews only: star-only ratings with no text and no media are dropped automatically. No noise to clean up afterward.
• Filter the way you need: by star rating, by keyword (best in Korean), by newest or most-helpful order, or photos and videos only.
• Rating summary per product: total count plus the full 1-to-5 star breakdown and photo/video totals in a single record.
• Free tier: 10 runs, up to 20 reviews per product, no credit card required.

How to Scrape Coupang Reviews

Paste one or more Coupang product page URLs, or bare numeric product IDs, into productUrls. Everything else is optional.

Basic: all content reviews for a product

{
    "productUrls": ["https://www.coupang.com/vp/products/6135671310"]
}

Newest reviews with photos or videos

{
    "productUrls": ["6135671310"],
    "sort": "newest",
    "photosVideosOnly": true
}

Only 1 and 2-star reviews (complaint audit)

{
    "productUrls": ["6135671310"],
    "starRatings": ["1", "2"]
}

Reviews mentioning a keyword

{
    "productUrls": ["6135671310"],
    "keyword": "배송"
}

The keyword filter matches the review text and works best in Korean (the language most Coupang reviews are written in). When a keyword is set it takes precedence over starRatings.

Input Parameters

Parameter	Type	Default	Description
productUrls	array	required	Coupang product page URLs or bare numeric product IDs to scrape reviews from.
maxReviewsPerProduct	integer	all	Stop after this many reviews per product. Use this to cap cost and run time. Leave empty to return as many as available.
sort	string	newest	Order reviews by newest first or by best (most-helpful) ranking.
starRatings	array	all	Only return reviews with these star ratings (1-5). Leave empty for all ratings. Ignored when a keyword is set.
keyword	string	none	Only return reviews whose text mentions this keyword. Works best in Korean. Takes precedence over starRatings.
photosVideosOnly	boolean	false	Only return reviews that include reviewer photos or videos.

What Data Can You Extract from Coupang?

The actor writes a single dataset with two record types, keyed by the recordType field: one summary per product and one review per content review (42 fields each). Both are shown in full below.

Coverage: how many reviews you get

• Products up to ~3,000 reviews: every content review, in full.
• Larger products (for example 20,000+ reviews): a deep content sample, the large majority of content reviews, not literally every single one.
• Star-only ratings (no text, no media) are always excluded. On a typical product that is around 93% of all reviews, which is why the review count is far smaller than totalCount.

Output Example: summary record

{
  "recordType": "summary",
  "productId": "6135671310",
  "totalCount": 20693,
  "ratingSummary": {
    "ratingCount": 20693,
    "ratingAverage": 5.0,
    "ratingScore": "4.9",
    "ratingSummaries": [
      { "id": 139186829, "productId": 6135671310, "rating": 5, "count": 18878, "percentage": 92 },
      { "id": 139197697, "productId": 6135671310, "rating": 4, "count": 1152, "percentage": 5 },
      { "id": 140868837, "productId": 6135671310, "rating": 3, "count": 342, "percentage": 1 }
      // ... 2 more (2-star, 1-star)
    ]
  },
  "attachedImageSummary": {
    "totalImageCount": 1522,
    "attachedImageInfos": [
      {
        "reviewId": 852903378,
        "imgSrcThumbnail": "https://thumbnail.coupangcdn.com/thumbnails/local/320/image2/PRODUCTREVIEW/202602/27/.../2301bc13.jpg",
        "imgSrcOrigin": "https://thumbnail.coupangcdn.com/thumbnails/local/q-1/image2/PRODUCTREVIEW/202602/27/.../2301bc13.jpg",
        "productReview": {
          "reviewId": 852903378,
          "title": "정품의 안정성과 기본에 가장충실한 아이폰용 충전 케이블",
          "content": "Apple 정품 Lightning-to-USB-C 케이블 ...",
          "displayName": "전*현"
        }
      }
      // ... 29 more photo previews, each with the full attached review
    ]
  },
  "attachedVideoSummary": {
    "attachedVideoInfos": [
      {
        "id": 191280795,
        "attachmentType": "VIDEO",
        "videoUrl": "https://video.coupangcdn.com/cloud/PRODUCTREVIEW/.../transcode/origin.m3u8",
        "videoThumbnailUrl": "https://video.coupangcdn.com/cloud/PRODUCTREVIEW/.../origin_thumbnail.0000001.jpg",
        "duration": 11,
        "width": 320,
        "height": 568,
        "reviewId": 853243986,
        "status": "VERIFIED",
        "productReview": { "reviewId": 853243986, "title": "", "content": "애플 정품 C타입 충전 케이블은 역시 ..." }
      }
    ],
    "metadata": { "size": 30, "totalElements": 1, "totalPages": 1, "currentPage": 0, "filterDuplicates": false },
    "videoPlayInfo": { "authCookies": {}, "lastModified": 0 }
  }
}

Output Example: review record (all 42 fields)

{
  "recordType": "review",
  "productId": "6135671310",
  "reviewId": 848527804,
  "rating": 1,
  "title": "정품^^충전기^^",
  "content": "산지 3일만에 이렇게됐어여^^방금 프리스비에서 정품 구매했는데 ...",
  "reviewAt": 1771252360000,
  "createdAt": 1771234769000,
  "locale": "ko",
  "helpfulCount": 3,
  "helpfulTrueCount": 3,
  "helpfulFalseCount": 0,
  "commentCount": 0,
  "userHelpfulExist": false,
  "userHelpfulTrueExist": false,
  "userHelpfulFalseExist": false,
  "displayName": "황*연",
  "displayWriter": "Actual buyer",
  "displayNameToken": "AZSEcPDK8djHslTXIm5/GnpgBpEh6fhI6u01MmnQbuOOR/c=",
  "realNameGranted": false,
  "blinded": false,
  "blockedUser": false,
  "myReview": false,
  "member": {
    "type": "USER",
    "id": "157650436",
    "name": "황*연",
    "email": "hsy******@nate.com",
    "nameToken": "AZSEcPDK8djHslTXIm5/GnpgBpEh6fhI6u01MmnQbuOOR/c=",
    "emailToken": "ATJIcDfo9Preeyc0EXi02E/Qi1YHLY2P8KV3Jbpke9+5gGnTNRSw"
  },
  "reviewerBadges": [],
  "reviewerDisplayImage": {
    "displayImageBlinded": false,
    "displayImagePrivate": false
  },
  "reviewSurveyAnswers": [],
  "attachments": [
    {
      "id": 189434213,
      "reviewId": 848527804,
      "ordering": 0,
      "attachmentType": "IMAGE",
      "caption": "",
      "imgSrcThumbnail": "https://thumbnail.coupangcdn.com/thumbnails/local/320/image2/PRODUCTREVIEW/202602/16/.../d73d875b.jpg",
      "imgSrcOrigin": "https://thumbnail.coupangcdn.com/thumbnails/local/q-1/image2/PRODUCTREVIEW/202602/16/.../d73d875b.jpg",
      "uploadedFilePath": "image2/PRODUCTREVIEW/202602/16/7544398905844330824/d73d875b.jpg"
    }
    // ... 1 more photo
  ],
  "videoAttachments": [],
  "attachmentsBlinded": false,
  "coupangChallengeReview": false,
  "itemName": "Apple Lightning USB-C 1m cable, MUQ93FE/A, 1 unit, 1 m",
  "itemImagePath": "https://thumbnail.coupangcdn.com/thumbnails/remote/640x640/image/vendor_inventory/a6df/698c2bcf...png",
  "itemId": 26739810964,
  "vendorId": "A01524600",
  "vendorItemId": 94735750675,
  "completedOrderVendorItemId": 20616836191,
  "orderId": 5100170669022,
  "isTravelProduct": false,
  "vendor": {
    "description": [
      { "text": "Seller:", "color": "#888888", "bold": false, "size": 15, "strikethrough": false },
      { "text": "올픽스", "color": "#888888", "bold": false, "size": 15, "strikethrough": false }
    ]
  },
  "titleHighlighting": {},
  "contentHighlighting": {}
}

Reviewer names and emails arrive masked by Coupang (황*연, hsy******@nate.com). The actor keeps every field exactly as published.

Advanced Usage

Ready-made configurations for complaint audits, keyword research, most-helpful review mining, photo and video collection, and bulk multi-product runs.

Complaint audit: low-star reviews with evidence

{
    "productUrls": ["6135671310"],
    "starRatings": ["1", "2"],
    "photosVideosOnly": true
}

Most-helpful reviews first

{
    "productUrls": ["6135671310"],
    "sort": "best",
    "maxReviewsPerProduct": 200
}

Keyword research across a topic

{
    "productUrls": ["6135671310"],
    "keyword": "충전",
    "sort": "best"
}

Bulk: several products in one run

{
    "productUrls": [
        "https://www.coupang.com/vp/products/6135671310",
        "7891234567",
        "https://www.coupang.com/vp/products/2345678901"
    ],
    "sort": "newest"
}

Pricing: Pay Per Event (PPE)

$4.99 per 1,000 reviews (Apify Store subscription discounts lower this to $4.29 on Silver and $3.99 on Gold). You pay only for review records delivered. The per-product summary record is free, and products with no content reviews cost nothing.

Reviews delivered	Cost
100	$0.50
500	$2.50
1,000	$4.99

Free tier: 10 runs, up to 20 reviews per product, no credit card required.

FAQ

What is Coupang (쿠팡)? Coupang is South Korea's largest online marketplace, often described as the Amazon of Korea. Shoppers leave star ratings, written reviews, and photo and video reviews on each product page. This actor turns those reviews for any product into structured JSON.

What counts as a "content review", and why are star-only ratings excluded? A content review has written text, reviewer photos, or reviewer videos. Star-only ratings carry no information beyond the number, and on a typical product they are around 93% of all reviews. The actor keeps only content reviews so you do not pay for or sift through empty entries. The full star distribution is still available in the summary record's ratingSummary.

How many reviews can I get per product? For products up to about 3,000 reviews, you get every content review. For very large products (20,000+ reviews), you get a deep content sample, the large majority of content reviews rather than literally every one. Star-only ratings are always excluded, so the review count is much smaller than totalCount.

Can I filter by star rating, keyword, or photos and videos? Yes. Use starRatings to keep only certain star levels, keyword to keep only reviews whose text mentions a term (best in Korean), and photosVideosOnly to keep only reviews with photos or videos. A keyword takes precedence over star ratings.

What language are the reviews in? Most Coupang reviews are written in Korean, and the content, title, and reviewer names are returned exactly as published. The keyword filter therefore works best with Korean terms.

What is the difference between the summary and review records? Each product produces one summary record (totals, the full star distribution, photo and video galleries) and many review records (one per content review). Filter the dataset on recordType to separate them.

Do I need a Coupang account or cookies? No. Provide a product URL or ID and run it. No account, login, or cookie export is involved.

How do I export the data? Download from the run's Storage tab as JSON, CSV, Excel, XML, or HTML, or pull it through the Apify API. JSON preserves the nested member, vendor, attachments, and ratingSummary objects best.

How fresh is the data? Reviews are read live each run, so you get the current state of the product's reviews at the moment you run the actor.

What is the free tier? 10 runs total, each capped at 20 reviews per product, with no credit card required. Upgrade to a paid plan for full review counts and unlimited runs.

Is it legal to scrape Coupang reviews? The actor reads only publicly visible review data, nothing behind a login. You are responsible for complying with Coupang's terms of service and applicable data protection law, including the GDPR, CCPA, and South Korea's PIPA. Reviews contain personal data such as reviewer display names and masked contact tokens, so handle and store the output accordingly.

Support

• Bugs: Issues tab
• Features: Issues tab

Legal Compliance

Extracts publicly available data. Users must comply with Coupang's terms and applicable data protection regulations, including the GDPR, CCPA, and South Korea's Personal Information Protection Act (PIPA).

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Coupang product reviews as structured JSON: text, photos, videos, ratings, and a per-product rating summary.