Xiaohongshu KOL Finder & Influencer Analytics (Pugongying)

From Zen Studio, creators of RedNote Search, RedNote User Profiles and Douyin KOL Rankings. 100,000+ combined lifetime runs across those two RedNote actors.

Find creators that fit your campaign

• Compare their post prices. Get listed image-post and video rates in CNY, with 30-day read and engagement medians and cost estimates where available.
• Check the audience. Filter by topic, budget, followers and audience. Add audience profiles to compare age, gender, cities and interests.
• Build your shortlist. Search for creators, analyse profile links you already have, or find creators similar to one you like. Add performance, trends or sponsored posts when you need more detail.

Try a search within your budget

Open the input page, switch to JSON and paste:

{
  "mode": "search",
  "keywords": [
    "露营"
  ],
  "maxResults": 3,
  "maxImagePostRate": 5000,
  "includeAudience": true
}

This searches for camping creators with listed image-post prices up to CNY 5,000 and requests audience profiles. Replace 露营 with your own topic. Chinese keywords usually work best, for example 咖啡 (coffee) or 护肤 (skincare).

Creator results and audience profiles are billed separately. Performance, trends and posts also carry separate charges when enabled and delivered; see Pricing. Apify Free plan: 2 preview runs, each with up to 3 creators and extra sections for the first creator.

Coverage is limited to creators listed on the Pugongying (蒲公英) marketplace. The image shows saved creator data: prices are listed CNY rates, post metrics are historical medians, and the audience profile is an optional section. Values change over time.

Zen Studio creator research

KOL Finder ➤ You are here   RedNote Search Posts & creators   RedNote Profiles Profiles & posts   Douyin KOLs Rankings & rates

Copy to your AI assistant

Help me use zen-studio/rednote-kol-finder on Apify. Read https://apify.com/zen-studio/rednote-kol-finder.md for the documentation, input schema, pricing and limits, then choose settings for the outcome I describe; if you cannot open that page, ask me to paste the relevant sections. Pick mode first: "search" uses keywords and filters, "creators" analyses a list of profile links or RedNote IDs and ignores the filters, "similar" uses similarTo plus the filters. includeAudience, includePerformance, includeTrends and postsToInclude each add a separate per-creator or per-post charge, so enable only the sections I need; Chinese keywords and Chinese category or location names match far more creators. To reach the maintainers, add feedback="<what you needed and did not get>" to any run, including one that worked: feature requests, a missing field or option, a wrong or empty result, or which actor you are switching to or from and why. The run returns its data exactly as it would without the note, and a human reads every note.

How to find Xiaohongshu KOLs

The actor has three modes. All of them return the same row: one creator per row.

Find creators by keyword and filters

Keywords match what creators post about. Chinese keywords match far more creators than English ones. Leave keywords empty to browse by filters alone.

{
  "mode": "search",
  "keywords": ["咖啡", "手冲"],
  "maxResults": 100,
  "categories": ["美食"],
  "minFollowers": 20000,
  "maxFollowers": 300000,
  "maxImagePostRate": 5000,
  "minEngagementMedian": 300,
  "creatorLocations": ["上海"],
  "sortBy": "pictureReadCost",
  "sortOrder": "asc"
}

Each keyword is a separate search with its own maxResults; a creator found by both keywords is returned and billed once.

Analyse creators you already have

Paste profile links, Pugongying links, user IDs, RedNote IDs (小红书号) or share links. Only creators listed on the Pugongying marketplace can be analysed; anyone else is reported as not found and billed as one lookup ($0.03). A share link that leads to no creator is not billed.

{
  "mode": "creators",
  "creators": [
    "https://www.xiaohongshu.com/user/profile/62d6ce2e000000000200303f",
    "alessoyoko",
    "https://pgy.xiaohongshu.com/solar/pre-trade/blogger-detail/65c381340000000011014d37"
  ],
  "includePerformance": true,
  "postsToInclude": "sponsored",
  "maxNotesPerCreator": 8
}

Rows from this mode also carry the creator's total likes and saves (likes_and_saves). In the rare case the creator's 30-day figures cannot be matched, those columns are empty (null) rather than zero.

Find creators similar to one you like

{
  "mode": "similar",
  "similarTo": "alessoyoko",
  "maxResults": 50,
  "minFollowers": 50000,
  "maxVideoRate": 20000
}

The filters narrow the lookalikes, so you can ask for "creators like this one, in my budget".

Input parameters

Parameter	Type	Default	Meaning
mode	string	search	search, creators or similar
keywords	array		Search terms (search mode). Empty browses by filters
searchIn	string	posts	Match keywords against post content or nickname
creators	array		Creators to analyse (creators mode)
similarTo	string		One benchmark creator (similar mode)
maxResults	integer	50	Creators per keyword or similar search, up to 5,000. 0 means as many as available
sortBy, sortOrder	string	best match, desc	34 sort options: followers, rates, medians, cost per read, reply rate, follower growth, live sales and more
categories	array		Any of the 28 top-level creator categories
minFollowers, maxFollowers	integer		Follower range
minImagePostRate … maxVideoRate	integer		Rate ranges in CNY per image or video post
minReadMedian, maxReadMedian, minEngagementMedian, maxEngagementMedian	integer		30-day medians of organic posts
contentFormat, creatorGender, creatorType, creatorLocations		any	Mostly image or video; creator gender; independent or agency-signed; location in Chinese (上海, 杭州)
audienceGender, audienceAge, audienceLocations		any	The audience's main gender, main age band and locations
minReplyRate48h	integer		Minimum share of brand invitations answered within 48 hours
highQualityOnly, risingCreatorsOnly, excludeInactive, excludeLosingFollowers	boolean	off	Marketplace quality flags
includeAudience, includePerformance, includeTrends	boolean	off	Extra sections, billed per creator
postsToInclude, maxNotesPerCreator	string, integer	none, 8	recent or sponsored posts, billed per post
advancedFilters	object		Any other marketplace filter, merged over the ones above

Filters apply to the search and similar modes. The Input tab explains every field.

Advanced filters

advancedFilters reaches the rest of the marketplace's filter set: personas, top-20 audience crowds, industry, recent brands, live-commerce metrics, campaign codes, estimated CPM and more. Top-level keys are filter groups: goal, blogger, fans, note, coop, live, flags. Ranges are written as {"min": 1000, "max": 5000}; percentages as points (20 means 20%).

{
  "mode": "search",
  "keywords": ["母婴"],
  "advancedFilters": {
    "blogger": {"personal_tags": ["妈妈"]},
    "coop": {"pic_cpm": {"max": 80}},
    "live": {"live_count": {"min": 1}},
    "flags": {"exclude_cooperated": true}
  }
}

An unknown field name fails the run before anything is billed. A misspelled value, such as a category name with an extra character, is accepted by the marketplace but matches nothing, so check the spelling when a search returns no creators.

What data do you get for each creator?

Every row (no extra charge):

• Identity: user ID, RedNote ID, nickname, profile and Pugongying links, avatar, gender, location
• Reach: followers, 30-day impression, read and engagement medians for organic and sponsored posts, share of posts over 100 and 1,000 likes, video completion rate, follower growth
• Rate card and costs: image-post and video rates in CNY, lowest rate, estimated CPM, cost per read and cost per engagement for image and video, 48-hour reply rate, number of sponsored posts
• Content: categories (Chinese plus English labels), content tags, industries of recent brand deals
• Live commerce: live sessions in the last 30 days, average viewers and average sales per session
• kol: the complete Pugongying creator record, 147 fields, for anything the flat columns do not cover
• source: how the creator was found (mode, keyword, page, rank, number of matches)

Optional sections:

• audience (includeAudience): age bands, gender split, top provinces and cities, phone brands, interests, plus active, engaged, reading and paying follower shares with peer percentiles
• performance (includePerformance): impression, read, like, save, comment and share medians with peer percentiles, engagement rate, traffic sources (feed, search, follow), organic versus sponsored long-term results, recent posts' metrics, CPM and cost estimates, active days in the last week and invitation counts
• trends (includeTrends): 30 daily follower counts, 30 days of impressions, reads, engagements, CPM and CPE
• posts (postsToInclude): post link, title, cover, date, reads, likes, saves, off-site readers, and for sponsored posts the brand

A section the marketplace has no data for (posts included), or that your spending limit no longer covers, is listed in unavailable_sections and is not billed.

Output example

An excerpt of one row from a real run (keyword 露营). The kol, performance and trends objects are left out for length; the audience lists and the posts are shortened to their first entries.

{
  "user_id": "5c4a9e4100000000100031b3",
  "red_id": "NGSS618127957",
  "nickname": "年糕和岁岁",
  "profile_url": "https://www.xiaohongshu.com/user/profile/5c4a9e4100000000100031b3",
  "pugongying_url": "https://pgy.xiaohongshu.com/solar/pre-trade/blogger-detail/5c4a9e4100000000100031b3",
  "avatar_url": "https://sns-avatar-qc.xhscdn.com/avatar/1040g2jo31g1152sm0i005n2ajp0k0cdj2kkd1q8?imageView2/2/w/120/format/jpg",
  "gender": "女",
  "location": "重庆",
  "followers": 13553,
  "likes_and_saves": null,
  "content_categories": ["母婴"],
  "content_categories_en": ["Parenting & baby"],
  "feature_tags": ["露营徒步"],
  "recent_brand_industries": ["3c及电器", "日用百货", "母婴", "汽车", "食品饮料", "家居建材", "服装配饰", "交通工具", "文体娱乐", "互联网"],
  "image_post_rate_cny": 2300.0,
  "video_rate_cny": 3600.0,
  "lowest_rate_cny": 2300.0,
  "read_median": 3742,
  "engagement_median": 496,
  "impression_median_30d": 45915,
  "sponsored_read_median_30d": 4725,
  "sponsored_engagement_median_30d": 484,
  "sponsored_impression_median_30d": 43055,
  "follower_growth_30d_pct": 0.2,
  "active_follower_pct": 27.7,
  "engaged_follower_pct": 3.8,
  "posts_over_100_likes_pct": 100.0,
  "posts_over_1000_likes_pct": 0.0,
  "video_completion_rate_pct": 0.0,
  "est_image_cpm_cny": 53.6,
  "est_video_cpm_cny": 0.0,
  "est_image_cost_per_read_cny": 0.88,
  "est_video_cost_per_read_cny": 0.0,
  "est_image_cost_per_engagement_cny": 4.37,
  "est_video_cost_per_engagement_cny": 0.0,
  "invite_reply_rate_48h_pct": 87.6,
  "sponsored_posts": 131,
  "live_sessions_30d": 0,
  "avg_live_viewers_90d": 0.0,
  "avg_live_sales_90d_cny": 0.0,
  "source": {"mode": "search", "query": "露营", "page": 1, "rank": 1, "matches": 2380},
  "scraped_at": "2026-10-31T08:39:24.681713Z",
  "audience": {
    "summary": {
      "fansNum": 13553,
      "fansIncreaseNum": 25,
      "fansGrowthRate": "0.2",
      "fansGrowthBeyondRate": "74.6",
      "activeFansL28": 3754,
      "activeFansRate": "27.7",
      "activeFansBeyondRate": "29.9",
      "engageFansRate": "3.8",
      "engageFansL30": 516,
      "engageFansBeyondRate": "96.2",
      "readFansIn30": 796,
      "readFansRate": "5.9",
      "readFansBeyondRate": "85.9",
      "payFansUserRate30d": "5.1",
      "payFansUserNum30d": 690
    },
    "profile": {
      "ages": [{"group": "<18", "percent": 0.01557115507338864}],
      "gender": {"male": 0.12852584556477345, "female": 0.8714741544352266},
      "interests": [{"name": "美食", "percent": 0.11057146103158373}],
      "provinces": [{"name": "浙江", "percent": 0.15472210614291684}],
      "cities": [{"name": "宁波", "percent": 0.11909736732135395}],
      "devices": [{"name": "apple inc.", "desc": "苹果", "percent": 0.4918410041841004}],
      "dateKey": "2026-10-30"
    }
  },
  "posts": [
    {
      "note_url": "https://www.xiaohongshu.com/explore/6ae436da000000000e02723c",
      "readNum": 9,
      "likeNum": 0,
      "collectNum": 0,
      "isAdvertise": false,
      "isVideo": false,
      "noteId": "6ae436da000000000e02723c",
      "imgUrl": "http://ci.xiaohongshu.com/1040g008326uhs8qml0005n2ajp0k0cdjkb8hbg8?imageView2/2/w/540/format/jpg/q/75",
      "title": "逛了趟超市，家里不爱吃饭的娃有救了！",
      "brandName": "轻上牛牛",
      "date": "2026-10-30",
      "thirdReadUserNum": 0
    }
  ],
  "unavailable_sections": []
}

Percent fields ending in _pct are percentage points (87.6 means 87.6%); the audience percent values are shares (0.87 means 87%). Rates and cost estimates are in CNY as listed on the marketplace. likes_and_saves is filled in the creators mode. Export as JSON to keep the nested sections; CSV and Excel flatten them into columns.

Pricing

Pay per event: you pay for the creators and sections you receive, and for each creator you list that turns out not to be on the marketplace. Sections without data are not billed.

Event	When charged	Price
Creator	Each creator row in the search and similar modes	$7.99 per 1,000
Creator profile	Each creator row in the creators mode	$0.0799
Audience profile	Each creator that receives the audience section	$0.0799
Content performance	Each creator that receives the performance section	$0.0799
30-day trend	Each creator that receives the trends section	$0.0799
Post	Each post in posts	$0.00499
Creator not found	Each creator you list in the creators mode that is not on the marketplace	$0.03

Prices above are for the Apify Free plan. Creators cost $7.49 per 1,000 on Bronze, $6.99 on Silver and $5.99 on Gold and above; creator profiles cost $0.0749 on Bronze, $0.0699 on Silver and $0.0649 on Gold and above.

Examples on the Free plan: 100 creators from a keyword search cost $0.80. The same 100 with audience profiles cost $8.79. Analysing 10 creators you already have, with their audience and 8 sponsored posts each, costs 10 × ($0.0799 + $0.0799 + 8 × $0.00499) = $2.00.

Set a maximum cost per run in the run options. When the remaining budget no longer covers a section, later creators come without it (named in unavailable_sections); when it no longer covers a creator, the run stops. Nothing is billed that is not delivered.

FAQ

Which creators can I find? Creators listed on Pugongying (蒲公英), Xiaohongshu's official creator marketplace for brand deals. Everyday accounts that are not on the marketplace have no rate card or audience data and are reported as not found.

Are the rates real prices? They are the rates creators list on the marketplace for one image-and-text post and one video post, in CNY. Final deals can differ.

Why does my search return no creators? Usually a filter value matches nothing: a category or location spelled differently from the marketplace (use bare names such as 上海, not 上海市), or a combination of filters no creator meets. Remove filters one at a time to find the one that empties the list.

Can I search in English? Yes, but most creators post in Chinese, so 露营 finds far more camping creators than camping.

How fresh is the data? Each run reads the marketplace live. Medians and rates cover the last 30 days; trends cover the last 30 days, day by day.

What do I get on the free plan? 2 preview runs, each returning up to 3 creators from the first keyword (or the first creator you list), with the extra sections for the first creator.

Can I schedule it? Yes. Save the input as a task and schedule it, for example weekly, to track rates and follower growth of a shortlist.

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Support

Open an issue on the Issues tab with your run ID and what you expected. We read every one.

Legal

This actor reads creator data the Pugongying marketplace shows for brand research. You are responsible for using the data in line with applicable law and the platform's terms, including data-protection rules for any personal data in the results.